Skip to main navigationSkip to News Headlines
NJ Division of Consumer Affairs
Global Navigation
Division of Consumer Affairs
The State of New Jersey Office of The Attorney General (Dept. of Law & Public Safety) The State of New Jersey NJ Home Services A to Z Departments/Agencies OAG Frequently Asked Questions
OAG Home
OAG Contact
Division of Consumer Affairs Alerts and Recalls
Division of Consumer Affairs Alerts and Recalls
Office of the Attorney General Homepage Division of Consumer Affairs, Director
Division of Consumer Affairs, Director
Division of Alcoholic Beverage Control
Division of Consumer Affairs
Division of Consumer Affairs Highlights
Division of Consumer Affairs Topics in a A-Z List Format
Office of Consumer Protection (OCP)
New Jersey Bureau of Securities
Office of Weights and Measures
Legalized Games of Chance Control Commission
Alternative Dispute Resolution
Professions and Occupations List
Contact the Division of Consumer Affairs
Division of Consumer Affairs in Spanish
Division of Criminal Justice
Division on Civil Rights
Division of Gaming Enforcement
Division of Highway Traffic Safety
Division of Law
Juvenile Justice Commission
NJ Racing Commission
State Athletic Control Board
Division of NJ State Police
Victims of Crime Compensation Office
OPRA - Open Public Records Act
Download Free PDF Reader

Jeffrey S. Chiesa,
Attorney General

Division of Consumer Affairs
Eric T. Kanefsky, Acting Director



Bureau of Securities
Abbe R. Tiger, Chief



For Immediate Release:
March 18, 2013
For Further Information Contact:
Jeff Lamm, 973-504-6327
Neal Buccino, 973-504-6327


New Jersey Bureau of Securities Issues Investor Alert: "Profitable Sunrise" is Unregistered, Questionable Scheme

NEWARK – State Attorney General Jeffrey S. Chiesa and the Division of Consumer Affairs' Bureau of Securities today issued an alert to all New Jersey investors regarding a foreign-based company known as "Profitable Sunrise," which has allegedly attempted to sell unregistered investment contracts through multiple online sources—prompting serious concern and action by securities officials throughout the country.

Profitable Sunrise allegedly claims that their investment model allows consumers to earn up to 2.7% interest per day. Investments are purportedly used to provide short-term loans to companies at 3% interest per day. The company's website also states that investors may earn money by recruiting others through a referral program that pays them 5% of deposits generated from recruits.

"Like many frauds, this offer sounds too good to be true – and it appears to be just that," Attorney General Chiesa said.  "Investors across the country, including here in New Jersey, are reporting this fraud and we're alerting our residents so they can avoid becoming victims."
High-yield investment programs often have common red flags of fraud that consumers should be looking for—unusual, unsustainable yields; lack of information regarding the investment operator; unclear methodology for achieving returns; off-shore operations; incentives to recruit new investors; and online advertisements containing typographical errors and grammatical mistakes.  Profitable Sunrise has many of these attributes.

"Those on fixed incomes, such as retirees, are especially at risk since they often depend on investment income and are looking for higher rates of return.  Any investment offer that promises guaranteed rates far higher than what banks, government bonds and other low-risk investments offer should be viewed with extreme skepticism and caution," said Eric T. Kanefsky, Acting Director of the State Division of Consumer Affairs.

Abbe R. Tiger, Chief of the New Jersey Bureau of Securities, emphasized that neither Profitable Sunrise, nor its investment products, are registered in New Jersey as required by the New Jersey Uniform Securities Law.

"Increasingly, scams rely on the internet as a forum for perpetrating fraud," Tiger said.  "Online sources provide a quick way for criminals to access millions of people and to prey upon members of identifiable groups, such as religious communities, retirees, and those who are desperate for quick income."

Individuals who have invested with Profitable Sunrise are encouraged to contact the New Jersey Bureau of Securities at (866) 446-8378 and to file a complaint. Tiger also urged investors to contact the Bureau before investing to verify whether investment professionals and the products they are offering are registered, or have been granted an exemption.  More information is available at




Contact Us | Privacy Notice | Legal Statement | Accessibility Statement
NJ Home Logo
Divisional: DCA Home | Complaint Forms | Proposals | Adoptions | Contact DCA
Departmental: OAG Home | Contact OAG | About OAG | OAG News | OAG FAQs
Statewide: NJ Home | Services A to Z | Departments/Agencies | FAQs
Copyright State of New Jersey
This page is maintained by DCA. Comments/Questions: email

Page last modified: